I'm an extreme believer in linking analysis and competitive linking intelligence. I have tools that analyze millions of links every week. I have scripts that compare, contrast, group, separate, divide and categorize links to a degree that would make your eyes cross. As I type this one of my competitive link audit scripts is in its third hour of chewing on tens of thousands of inbound links linking to several sites my client's site competes with. But for this week's column let's imagine my link analysis has absolutely nothing to do with search rank.

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