Search Engine Optimization
With Search Engine Optimization strategies being applied by more and more webmasters, it is becoming more of a need than a luxury for competitive website owners to use effective search engine promotion, ranking and optimization strategies to remain competitive.
LilEngine provides you with the information and resources you need to get your organic search engine optimization & ranking project going right as well as other great marketing topics. View our most recent topics below.
Building an email list is said to be one of the most profitable things a webmaster can do. Of course, you can’t simply ask people to give you their email addresses. You must offer something in return, and this “something” usually is a newsletter. However, many webmasters hesitate in starting their own newsletters because they already struggle to find fresh ideas for their sites; having to find content ideas for yet another venue looks like quite a challenge.
If that’s your case, fear no more. Today you’ll see there are at least two easy ways to create content for it.
1. Using your newsletter to plug your site
Even if at first you really, really can’t think of any exclusive content to fill your newsletter, it doesn’t mean you shouldn’t begin collecting those email addresses now. You can always start out with update alerts and evolve as time goes by. Update alerts are great to generate repeat traffic, because subscribers will be regularly encouraged to visit your site.
Do not just put together a lame list of new items added to your site. View each site update as an important happening — and try to convey such view in your newsletter text. Use it to tease your subscribers, to make them feel that they must visit your site right away. Of course, you should never generate false expectations; if you’ve just published a new article, don’t make your newsletter’s subscribers believe they will find five new pieces.
In case you tend to update your site daily, you’d better send out weekly update alerts. Otherwise you may look pushy and even spammy.
2. Complementing your site’s content with a newsletter
This method allows you to plug a site on your newsletter and the newsletter on your site at once. But it depends on your site content’s structure. Here’s what you should do: whenever you publish a list of new items, make sure not to post all of them on your site; save some for your newsletter. Alternatively, publish only one type of media on your pages and save the other ones for the newsletter.
Say you’ve written a list entitled “50 Effective Money-Saving Tips.” What you want to do is post 30 or 40 list items on your site or blog and end the text with a paragraph like this: “The remaining tips will be published on the upcoming 20th issue of our newsletter. If you don’t want to miss them, subscribe now.” If you have shot a video to demonstrate some (or all) of the money-saving tips, you can post the whole written piece on your site and entice readers to subscribe to your newsletter in order to get the video’s link.
In both cases you must display on the newsletter some links to your site’s content. This way, subscribers who still haven’t seen the updates will feel enticed to visit your pages. Taking the examples above, they’ll want to either read the first items of your money-saving list or view its written version instead of the video one only.
Do you have a newsletter? Leave a comment to tell us how you create content for it.
If it’s true the the Internet is nothing more than a waste of time, then who else has the most idle hours to kill?
A survey conducted by Ipsos Mendelsohn between March to July of this year revealed that the higher a person’s household income is, the more likely he is to spend his time online. Additionally, the Internet is by far the most preferred media by the rich, with television and radio coming trailing far behind.
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The famous “Google duplicate content penalty” is a permanent subject of debate among webmasters, bloggers, SEOs and the general Internet marketing community. No wonder the official Google Webmaster Central Blog publishes posts on this topic from time to time. A new one has been recently released and apparently it was meant to put an end to this debate. If it will succeed or no, only time will tell, although I have the feeling that it won’t.
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I’ve previously written about the importance of choosing a niche for your site or blog. But I admit that knowing something should be done often isn’t enough. We also need to know how to do that, right? So I asked myself: what’s the best wat to teach people how to identify niches and subniches? Then it struck me: give the readers some actual examples and they will see what you mean.
As a result, I’m going to share with you a short list of broader niches and related subniches that can be found inside each of them. Hopefully, after reading this article you’ll be able to apply and/or adapt its concepts to your own needs as a webmaster.
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From my experience, AdSense for Search churns out great CPM (at least in most cases, better than those for my AdSense for Content). The problem is that on average, very few people use the search feature on websites, translating into even fewer ad clicks. I’ve already written a post on how to try and boost your AdSense earnings, but here’s a few more little tweaks you can do, courtesy of Google’s AdSense blog.
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Having a job that revolves around the Internet comes with a fantastic amount of freedom. One of the things I love most about it is that I can set my own work schedule, something that a lot of office workers would give an arm and a leg for. However, this freedom comes with a flipside: if you’re not careful, you’ll procrastinate away your day, and end up with a pile of backlog. Making money online is not all about the latest marketing strategies. You also have to manage your productivity, just like any other job out there. Being prone to distractions myself, I try different ways to keep my bad habits in check, and among them is using some nifty Firefox plugins.
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It may come as a surprise for many webmasters and bloggers, but the truth is that waiting for advertisers to come to you is generally not a good idea. Unless you already have a famous site, of course. If you aren’t that lucky yet, it’s time to realise your site won’t be easily found by prospects. So, having an “advertise here” page won’t be enough. If you really want to make some money by selling ads, you will have to approach potential buyers.
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How many websites and blogs should you run simultaneously? Some believe that building one huge portal is the way to go. Others prefer investing in site networks. I’m going to write about both cases and hopefully help you identify the case that best suits your needs.
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While online advertising as a whole has been seeing immense growth, its video component has always lagged behind. However, there are signs that this may be changing soon. Recently, video ad company LiveRail released their quarterly report on the state of online video advertising. They predict that industry spending in the US alone will go past the $1 billion mark in 2010. While that’s still a small fraction of the $36 billion total projected online ad spending for that year, it represents a net increase in market share for video.
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So, you decided that you aren’t going to wait for advertisers to find your site. Instead, you’ll take the initiative to look for them and offer them a good advertising spot or package. That’s great! But now you must be wondering where those ad buyers can be located.
There are several places where you can find advertisers for your blog or website, but today I’m going to focus on the following ones:
1. Your own site
Yes, your own site can help you compile a list of prospect ad buyers. Here’s how: install AdSense (or other contextual ad network’s code) on your template. Wait a few days, until Google learns what your site is about and starts showing appropriate ads. Now visit the sponsor sites (don’t click on your own ads; type their URLs on your browser) and see if they are indeed relevant to your audience. If the answer is positive, these are ad buyers you may want to offer a deal to.
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