Some webmasters and bloggers believe that appearances count a lot when you want to win some credibility on the Internet. They claim that if you aren’t that successful yet, you should pretend you are, until everyone believes you. Eventually, actual success will follow. In other words, this is the old “fake it til you make it” scheme applied to Internet marketing.

Should you apply this principle to your activities as a webmaster or blogger? I’m not totally sure that I can give a positive answer to this question. But I’m going to save my objections for last. Now I’m going to show you a few situations when you might consider doing some make-believing, if you really must.

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Preserving your site or blog’s credibility is much easier than you may think. I’m going to illustrate this with two personal examples:

1. After writing my recent article on StumbleUpon traffic, I took the time to review it and compare it to the sources of information it was based on. I thanked myself for doing this: I quickly spotted some inaccuracies in my post. All I had to do afterwards was to correct the wrong bits of info, rebuild some sentences and add a few others. Of course, I took these simples measures before hitting the “publish” button. Then I reread everything again and compared the fixed article to my sources one more time. I only published the post after making sure that there wasn’t a single piece of info in it that I couldn’t claim to be true to the best of my knowledge.

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