I have previously written about the backlinks that really matter for Google: the ones which come from authority sites. However, many, many webmasters and bloggers claim that one should get all the backlinks they can, no matter where they come from. In their opinion, Google won’t ignore discounted links even when they aren’t as valuable as the authority ones.

What are discounted links anyway?

There are three basic ways to look at it:

1. A discounted link would be one that comes from dubious sources, i. e., obscure pages that don’t have a strong reputation among Internet users.

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Google love — i.e., good rankings that lead to abundant traffic — is what most webmasters and bloggers struggle to get. And I’m sure that most of them have already learned what it takes to achieve it: they must ensure that their blogs and sites are good resources which will benefit web surfers in some way, hence generating the backlinks that Google values so much.

Since most — if not all — webmasters and bloggers are aware of this, why so many insist in using “dirty tricks” to build links?

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Have you realised that a good, eye-catching site design can be a great ally in your link building efforts? Let me show you how to go about this.

Why you could use a beautiful design for link building

People just love beauty. It’s a fact. Not that you should feel miserable if your site doesn’t look that good. Content still matters and always will. However, when you have a truly good-looking site or blog, many people will want to share its link with others regardless of the content’s quality. Besides, there are many sites which specialise in linking to beautiful pieces of web design.

A beautiful design will certainly create backlink opportunities that you wouldn’t have otherwise.

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I bet you have read several articles on how to build links by leaving comments on do-follow blogs. But you must know that the vast majority of blogs have the “no-follow” attribute appended to all links left in their comment areas, hence hindering them from passing link juice.

Should all those blogs be ignored by you? Of course not! There’s a way to use them in your link building campaigns and I’m going to tell you what it is: leave several good comments on several no-follow blogs to get noticed by the bloggers and their readers.

Yes, it’s that obvious. And if you don’t have any spamming tendencies, you’ll find it very easy as well.

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All over the Internet you can find guides and tutorials that will teach you how to make money by creating and selling eBooks. This looks like a good idea indeed. However, what I’m going to suggest is that you create a good eBook and… give it away. Yes, it means you won’t make money immediately. No, it doesn’t mean you won’t make money later.

Why should I offer my eBooks for free when I could be selling them?

There’s a good reason for this: by giving high-quality info away you’ll generate backlinks for your site or blog.

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